We all know about the three step cleanse, tone and moisturise routine, but there’s one step that may be missing. Is it time you considered a serum?
Get the skinny on serums
Simply put, serums have a greater content of active ingredients and smaller molecules to intensively penetrate the skin. Kristofer Buckle, a makeup artist to the stars, claims that a regular serum habit can minimise pores and make skin smoother, softer and firmer. A serum can typically be implemented into your daily skincare routine after cleansing and before moisturising, but it’s always best to check the specific instructions of the product in question and do a patch test before first use.
Serums versus other products
Serums can moisturise, but they do so to a lesser extent. A serum should be used after cleansing, followed by a moisturiser, which is thicker, to lock in the goodness you’ve applied beforehand.
Serums are generally water-based with small molecules to get deeper into the skin. Some, however, are marketed as being oil-based, which have larger molecules and should, therefore, be applied on top of other creams to lock in the goodness.
There are balms available to calm skin and support the regeneration process, such as the Eucerin Aquaphor Soothing Skin Balm. It’s a sensitive skin-friendly product for replenishing dry skin, so if your skin is in need of gentle soothing and there’s a Eucerin Aquaphor Soothing Skin Balm sale on, it’s certainly worth considering.
Typically, serums are a little thicker than essences but the two are very similar, they just tend to be marketed differently.
Are they a worthwhile investment in your skincare budget?
Many will shy away from serums because of the price tag. It’s worth bearing in mind that they’re more concentrated and powerful in the ingredients they deliver and a little can go a long way. Once opened and stored in a dry, cool place, they should be effective for six to 12 months.
Look for certain properties to target any skin issues you want addressed. If you struggle with dry skin, look for ingredients such as glycol and hyaluronic acid, niacinamide and vitamin E. Dull skin would benefit from antioxidants like ferric acid, green tea and resveratrol. The likes of retinol, salicylic acid, zinc, and vitamin C are good for blemish-prone skin.
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