Whether through traditional or modern strategies, restaurant promotions in Singapore is tough. The competition is growing each day as more and more entrepreneurs are starting up their business in the country. To help you survive this competition, here are some strategies and ideas that will allow you to, and you’ll need to give your all to be successful. We’re helping you out with 25 restaurant marketing ideas that promise to help you get your audience’s attention and improve your business.
With the Millennials becoming more into social media, we cannot deny the fact that it has become a factor when they are choosing a restaurant. Log into Instagram or Facebook and you’ll see how effective hashtags such as #foodporn and #foodstagram are effective in posting food photos across various social media platforms. Therefore, aside from making sure that your food tastes delicious, its photos should also be Instagram worthy. Make sure your social media posts drool-inducing pictures of your best dishes on the menu to entice your followers to visit your restaurant. You can hire a professional photographer who specialize in food photography, or use your creativity to post some DIY style images using your smartphone.
Weeloy and Yelp are just of the online listings where your restaurant should be visible. These platforms have great influence in the restaurant industry. Be sure that your listing has a strong backing of organic and positive reviews so your potential clients will be convinced that your restaurant is really worth a visit. If in case you receive a negative feedback, don’t fret and just give a polite and professional answer. This will let your customers see that you care about their opinion and about improving your service.
Use online food apps to offer loyalty programs. Partnering up with them has been one of the most effective tools in restaurant promotions in Singapore. This strategy encourages visitors to look into your restaurant through loyalty programs and gamification. This allows users to get freebies or discount when they visit for a certain number of times.
Be active on social media
Having a strong social media presence presence is an important restaurant marketing tip. In addition to having picture perfect food presentation, your diner’s interiors should also be Instagram worthy. This is a good way to promote your business’ online with the help of your customers. You can post your storefront, feature your team of staff, or show how you prepare dishes. Social media also allows you to interact with your audience. Reply to their comments or messages to make these platforms more engaging. You might also want to use popular hashtags.
You can also use social media platforms to share business milestones, such us your restaurant’s first anniversary or being featured in a local magazine. Fans and followers will share this news and more people will be encouraged to dine in your restaurant.
Start a blog
Build community and engage with your existing and potential customers through blogging. Blogs allow you to share funny stories, successes and struggles, recipes, and other things that might interest your target audience. You can start by posting simple yet informative blogs that you know your audience will read and share. Blogging will also allow you to build your restaurant’s identity. Just make sure you know and understand who your target audiences are to produce the right type of content.
Want to start promoting your restaurant in Singapore? Visit Weeloy to find out how they can make dining at your restaurant fun and exciting for your customers.